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Who and What
Amsterdam – What started out as a dream, became a well-running brand named Juulry.In 2015 Juul Evers, the co-owner of Juulry, designed her first set of jewellery for her own line. She took inspiration from her several trips around the globe. Every country has its own culture and style which fascinated Juul and came together in her Silver and Brass Collection. Her brand grew because of her ideas, fantasies and inspirations which Juul transforms into beautiful designs.
Juulry’s jewellery have a minimalistic appearance with its geometric forms. The Necklaces are made of Brass and are the coated with a beautiful layer of Silver, Gold or Pink Rosé. The Earrings on the other hand are made of 925 Sterling Silver. Our Earring Collections are quite diverse. We have little series like the Tetris Theme, but we also have different minimalistic designs.
In the first years that Juul and Alain started the brand Juulry, they owned a clothing store called StudioAppel67 in the Amsterdam District: de Pijp. Because of all the positive feedback they got on their jewellery, Juul expanded their clientage by selling their products om local Amsterdam Markets. You can still find her on the Maker Market, Local Goods Market, Swan Market and the Museum Market. Besides these nice, fun markets Juulry grew bigger outside of Amsterdam. Now they have points of sales as Collektiv in The Hague, Blur in Amersfoort, Wen in Amsterdam, and many more. They even have their own store now in the center of Amsterdam! It has been a great challenge, but Juul dreams came true.
Juul Evers: “You have to seize the day, so why won’t you immerse yourself with beautiful jewellery.”
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